Posts by Arwen Taylor

3 Home Based Business Ideas for College Students

Posted by on Sep 19, 2011 in Business Development | Comments Off

3 Home Based Business Ideas for College Students

In this day and age, you must have a college degree in order to land a personally and financially rewarding job. As a college student, however, it can be tough trying to find time to study when you work a full time job to pay for books and tuition.

Instead of getting a job like other college students, do yourself a favor and start a home based business. A home based business can provide you with the flexibility you need to get your homework done while also providing you with the income to pay for it all. You’ll also learn valuable skills that will look great on your resume. Here are three business ideas you can use to create a home based business that supports your educational goals.

Tips for Buying Domain Names

Posted by on Sep 4, 2011 in Internet Tools and Services | Comments Off

Tips for Buying Domain Names

A domain name is your address on the web similar to the street address of your house. Just as you can live wherever you want, you can register any domain name you want provided the name is not being used by someone else. There are no hard and fast rules to choosing a domain name. For maximum effectiveness, though, I do recommend keeping these tips in mind when buying one.

Your Domain Name = Your Website Name

Making your domain name the same as your website name may seem like the obvious thing to do but there are numerous websites out there whose domain name does not resemble their website name in the least. Usually this is due to poor planning but sometimes the mismatch is because the original domain name the buyer wanted is already taken.

What to Do When You Must Close Your Small Business

Posted by on Sep 3, 2011 in Business Development | Comments Off

What to Do When You Must Close Your Small Business

People close a small business for many reasons. Some do so for personal reasons such as wanting to retire or having a baby. Others are forced out of business due to a violation of the law. But the majority of businesses close for one simple but powerful reason; no sales.

It can be disheartening to have to close a business because you couldn’t interest customers in your product. In fact, it can make you feel like a failure. You’ll even think that if you had tried a little harder then maybe the business would be a smashing success instead of a phenomenal flop.

The first thing you need to do is realize that entrepreneurship is a tough road to walk which is why a lot of people stay in the safe lane of employment. Instead of beating yourself up about having to close a business, you should congratulate yourself for being brave enough to try to make your dreams a reality.

If you have come to the decision to close your business, here are three tips to help ensure a smooth transition.

How to Optimize Your Web Site Blog

Posted by on Jul 24, 2011 in Web Design | Comments Off

How to Optimize Your Web Site Blog

Blogging is a great way to meet other people and make a few dollars. However, if you have been blogging for any length of time you may find that your blog has accumulated a lot of digital clutter. Here are a few things you can do to optimize your web site to maximize visitor enjoyment and interaction.

On the majority of blogs, it is the sidebar that gets the most cluttered. Many bloggers give into the temptation to fill the space with loads of gadgets, buttons and badges. However, this can cause your site to load slowly especially for those visitors who are stuck with dial up internet service. Spring clean your blog by emptying your sidebar and only put back those things that are essential. Move everything else to a separate page and put a link to it in the sidebar.

Another way to optimize your website is to install the most current version of your blog’s software. Developers often add more functionality to newer versions that negate the need for some of the plugins you may be using. You will also protect your website from hackers as most of them prey on blogs that are using outdated software. Delete any plugins or addons that you are no longer using or which have become obsolete.

Competing on Authority – An Internet Marketing Strategy that Works

Posted by on Jul 24, 2011 in Marketing Strategies | Comments Off

Competing on Authority – An Internet Marketing Strategy that Works

I’ve been doing a lot of reading on different marketing strategies and one that keeps popping up as probably the best long term internet marketing strategy is the cultivation of authority in your niche. I say long term because, let’s face it, there are a lot of things you can do to generate traffic and make money with your internet business in the short term.

However, if you are in it for the long haul, and especially if you are looking to generate a stream of passive income, then you need an internet marketing strategy that will pull in the leads whether you are working your business or on vacation in Maui. The best way to that level of business success is to prove yourself to be an expert in your niche.

What is Authority Marketing?

Authority Marketing is the process of convincing other people that you are one of the leading authorities in your field of business and then leveraging that authority to generate a steady stream of clients and income. This internet marketing strategy is not new. In fact, it has been the business strategy of choice for the top names in every industry since the dawn of commercialism.

When you think about it, who do you turn to when you need help solving problem? Whose advice are you most likely to trust? When you want the best product or service, what’s the first name that pops in your mind? Generally, it’s going to be a person or a company that has proven themselves to be knowledgeable about the subject at hand and who can provide effective solutions to your problems.

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