Business Development

The Basics of Making Money with Advertising

Posted by on Jun 3, 2012 in Business Development, Internet Business Ideas | Comments Off

The Basics of Making Money with Advertising

One of the most popular shows on television is Mad Men which chronicles the drama between Don Draper and friends as they try to make money with advertising between marital infidelities and interpersonal conflicts. It’s not my kind of show. I prefer science fiction (Warehouse 13) and crime dramas (The Closer), so I’ve only watched it maybe twice. But I started thinking the other day about the show’s setting, a 1960’s ad agency, and how many people are trying to make money online in this competitive field.

There are a two ways to make money with Internet advertising: as the creator of advertising campaigns (which is a service) or by selling ad space (which is a product). In this blog post, I will be talking about the latter because it’s the income opportunity I see most people struggling with.

It seems simple enough to make money with website advertising, at least in theory. You create a website, blog, or online newsletter and then find people or companies willing to pay to advertise on it. Like so many things in life, however, the application of the idea is much more complex. If you are currently trying to earn a paycheck this way or are thinking about it, here are the basics of generating an income selling Internet advertising.

Everything I know about Entrepreneurship I learned from Spongebob Squarepants

Posted by on Nov 14, 2011 in Business Development | 2 comments

Everything I know about Entrepreneurship I learned from Spongebob Squarepants

Now I know what you’re thinking. What does Spongebob Squarepants have to do with entrepreneurship? More importantly, what’s a grown woman doing watching kid’s cartoons? Let’s just say I have peculiar tastes in television shows and leave it at that.

Spongebob Squarepants is an animated show that highlights the antics of a quirky sea sponge who lives in a pineapple in an underwater city called Bikini Bottom. His best friends are a starfish named Patrick Starr, who literally lives under a rock, and a squirrel named Sandy Cheeks, who lives in an underwater bio-dome. The show has been on the air since 1999 and is one of Nickelodeon’s top rated and longest running cartoons.

Spongebob is what I like to call a clueless newbie. He has no idea how the world works and no plans to change that. For him, life is all about working at a fast food restaurant and chasing jelly fish. So he would seem to be the most unlikely suspect to teach anyone, anything about something as serious as entrepreneurship. But he does. And rather charmingly, I might add.

Protecting Your Online Reputation

Posted by on Nov 4, 2011 in Business Development | 2 comments

Protecting Your Online Reputation

Awhile ago, I read an article about name squatting and how spammers and other ne’er-do-wells are registering company names on Twitter and other social networking sites. It seems that several brand names (Tim Hortons, Sears, and Coca-Cola) have been registered by squatters. This could potentially pose a problem for those companies should the people who registered those names choose to use them for evil.

The time it takes to build a good reputation is disproportionate to the time it takes to destroy one. I’m talking years vs. seconds. Not only do you have to worry about the natural misunderstandings that often occur online, but you have to also have to worry about internet abusers who thinks it’s fun to destroy another person’s reputation.

Case in point: Exxon Moblie Corp had someone register a Twitter account and person tried to pass themselves off as a representative of the company. While the damage was minimal (at a time when gas was almost $4.00 a gallon in the US, I would say that Exxon dodged a bullet), the incident highlights the need for businesses and individuals to be proactive and vigilante about what is happening with their names online.

Tips for Using PLR Articles to Generate Adsense Income

Posted by on Oct 15, 2011 in Business Development | Comments Off

Tips for Using PLR Articles to Generate Adsense Income

Although there are plenty of ways you can make money by generating advertising revenue, Google Adsense is one of the most well known. This program consists of posting contextual ads to your website that earn you anywhere from one cent to $50.00 each time someone clicks on a link. Since the type of content you post on your website partially determines how much money you make, let’s look at how PLR articles can help you maximize your Adsense income.

First, a Short Adsense Lesson

The types of ads which are displayed on your site are triggered in one of two ways. When Adsense first came out, the code would scan your content and serve up ads based on the dominant keywords it contained. For example, if your PLR article was optimized for “beauty salon”, then ads about beauty salons would be shown.

A few years ago, Google made a change to the code so that it would serve ads based on consumer interests. Basically, the program would scan the visitor’s cookies saved in their browser and serve up ads based on what it found there. So even if you buy PLR articles on ‘plastic surgery’ and post them, if your visitor has cookies showing they were interested in snowboarding they would be shown articles about snowboarding.

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