Marketing Strategies

How to Get More Facebook Likes for Your Fan Page

Posted by on Feb 18, 2012 in Marketing Strategies | Comments Off

How to Get More Facebook Likes for Your Fan Page

Facebook Likes is Where the Money Is

Facebook offers numerous opportunities to market to their 600 million members. However, the first step is to get on their radar. If you have created a Facebook fan page then you are ahead of the curve but not quite around the bend yet. To take full advantage of the marketing opportunities on Facebook, you need to get Facebook Likes for your page.

A Facebook Like is pretty much the same as getting friend requests on the site. The status updates you post on your fan page show up in the news stream of the people who liked your page. Additionally, you can send mass messages to the entire group. So if you own a retail store and you are having a sale, you can let everyone know about it in one email. Plus, the more people who like your Facebook fan page the farther your sales message goes when those people share your content.

4 Tips for Getting More Facebook Likes

Reward Customers for Their Facebook Likes

Bribery works. Honestly, people love getting stuff for free and will gladly Like your Facebook fan page to gain access to something they want. I don’t know how many times I’ve liked a fan page just so I could get the coupon the company was offering. Sure it sounds like you are buying Facebook Likes but in all honestly you are not. Okay you are, but it really is an effective way to get people on your page. You could offer coupons, free samples, or provide access to exclusive content.

The Hunt is On – Finding Your Target Market Online

Posted by on Nov 7, 2011 in Marketing Strategies | Comments Off

The Hunt is On – Finding Your Target Market Online

This is a follow up article to Sniper Scope – Increase Sales by Defining Your Target Market which describes what a target market is and how to identify the people most likely to be attracted to your product. If you haven’t already done so, go ahead and give the article a once over to bring yourself up to speed.

Marketing is a major component in your business’ development. Without an effective internet marketing strategy that brings in customers and generates sales, your internet business is just an expensive hobby.

Now, don’t get me wrong. Hobbies are great for relaxing. I have quite a few of my own which include writing fiction, decorating cakes, playing casual games, and collecting music. However, they’re not so great if you are trying to put food on the table or pay your rent. For that, you need a money making business. To make money, you need customers and to get customers, you have to market your business well.

Identifying your target market makes selling your products a whole lot easier. Instead of running around the internet posting your sales message in every online nook and cranny, you’ll save time and money by advertising in places where your clients are most likely to view them.

Sniper Scope – Increasing Sales by Defining Your Target Market

Posted by on Nov 4, 2011 in Marketing Strategies | Comments Off

Sniper Scope – Increasing Sales by Defining Your Target Market

I made the same mistake that a lot of first time business owners make. I thought I wanted everyone to be my customer. After all, the more customers I reached, the more money I made, right?

Wrong.

In reality, I only wanted to attract the people who could benefit from the services I offered, who I could actually help, and who were willing to pay the asking price. By trying to go after anyone and everyone, I attracted people who didn’t fit all of the criteria. Either they wanted my help but I couldn’t help them or they were willing to pay for assistance but they didn’t need the exact services I provided.

These types of situations could have been avoided I had simply taken the time to define my target market.

What is a Target Market?

A target market is a group of people, usually defined by a set of demographics such as age, gender and location, who are most likely to buy your product or service. Put another way, these are the people who have a problem and need your product to solve it.

Content Marketing with PLR Articles

Posted by on Oct 15, 2011 in Marketing Strategies | 2 comments

Content Marketing with PLR Articles

Content marketing is the art of creating content, such as articles or videos, for the purpose of attracting clients to you by sharing information with them and helping you cultivate an image as an expert in your field. Content marketing differs from other types of marketing because the content you provide delivers solutions to problems experienced by your audience. PLR articles can be used with this goal in mind.

Keep in mind that your customers aren’t always looking for answers to a question. Sometimes the problems they are looking to solve is simple boredom or needing information they read put into proper perspective. This is why it is important to understand what your target audience cares about before buying PLR content that addresses that.

Here are several ways in which you can put the PLR content you purchase to work for you.

* Article Marketing – This is the act of writing articles and submitting them to article directories like Ezinearticles and GoArticles. To be effective, you want to submit articles to more than one directory (at least 10). Submitting to multiple article directories increases your exposure as well as the number of links to your website. The more links pointing to your website, the higher it’s ranking in the search engines which mean more traffic to your site. It is important that prior to submitting cheap PLR articles to an article directory that you rewrite it so it is at least 50% different from the original.

Loss Leader Marketing – How to Use this Retail Marketing Strategy in Your Internet Business

Posted by on Sep 20, 2011 in Marketing Strategies | Comments Off

Loss Leader Marketing – How to Use this Retail Marketing Strategy in Your Internet Business

What is a Loss Leader?

A loss leader is a marketing strategy where a product is sold to the buying market at a price point equal to or below cost. This tactic is used to draw customers into the store in the hopes that they will purchase other items with higher profit margins.

You see this most often in grocery stores where the food store will sell staples such as milk or eggs below cost hoping you’ll buy other, more profitable, food stuffs.

How can using a loss leader help your internet business?

A loss leader isn’t just for retail stores. Even businesses such as consulting firms and web designers can effectively use loss leaders in their businesses.

Using a loss leader can help attract customers to your online store and put them in a buying mood. You see this all the time within the free market. Websites will offer something for free in exchange for traffic to the site or to build their email lists.