Loss Leader Marketing – How to Use this Retail Marketing Strategy in Your Internet Business

Posted by on Sep 20, 2011 in Marketing Strategies | Comments Off

Loss Leader Marketing – How to Use this Retail Marketing Strategy in Your Internet Business

What is a Loss Leader?

A loss leader is a marketing strategy where a product is sold to the buying market at a price point equal to or below cost. This tactic is used to draw customers into the store in the hopes that they will purchase other items with higher profit margins.

You see this most often in grocery stores where the food store will sell staples such as milk or eggs below cost hoping you’ll buy other, more profitable, food stuffs.

How can using a loss leader help your internet business?

A loss leader isn’t just for retail stores. Even businesses such as consulting firms and web designers can effectively use loss leaders in their businesses.

Using a loss leader can help attract customers to your online store and put them in a buying mood. You see this all the time within the free market. Websites will offer something for free in exchange for traffic to the site or to build their email lists.

How to Get Your Site Indexed by Google, Yahoo, Bing

Posted by on Sep 20, 2011 in Search Engine Marketing | Comments Off

How to Get Your Site Indexed by Google, Yahoo, Bing

Search engines are the librarians of the internet world. Every day they send out their interns, called Robots, into cyberspace to forage for information. Each piece of information that is returned to the library is filed in a digital catalog. To access any piece of information in this catalog, all one needs to do is go to their library of choice (Google, Yahoo, Bing or ASK), type in a few search words and wait while the librarian (the search engine) serves up sites matching the query.

As a webmaster, you may be wondering how to get your brand new, still in the bubble wrap, website listed in these giant cyber catalogs. Well, there are two ways robots find new websites. Either by following links from other sites or from the queue of direct submissions.

3 Home Based Business Ideas for College Students

Posted by on Sep 19, 2011 in Business Development | Comments Off

3 Home Based Business Ideas for College Students

In this day and age, you must have a college degree in order to land a personally and financially rewarding job. As a college student, however, it can be tough trying to find time to study when you work a full time job to pay for books and tuition.

Instead of getting a job like other college students, do yourself a favor and start a home based business. A home based business can provide you with the flexibility you need to get your homework done while also providing you with the income to pay for it all. You’ll also learn valuable skills that will look great on your resume. Here are three business ideas you can use to create a home based business that supports your educational goals.

Tips for Buying Domain Names

Posted by on Sep 4, 2011 in Internet Tools and Services | Comments Off

Tips for Buying Domain Names

A domain name is your address on the web similar to the street address of your house. Just as you can live wherever you want, you can register any domain name you want provided the name is not being used by someone else. There are no hard and fast rules to choosing a domain name. For maximum effectiveness, though, I do recommend keeping these tips in mind when buying one.

Your Domain Name = Your Website Name

Making your domain name the same as your website name may seem like the obvious thing to do but there are numerous websites out there whose domain name does not resemble their website name in the least. Usually this is due to poor planning but sometimes the mismatch is because the original domain name the buyer wanted is already taken.

What to Do When You Must Close Your Small Business

Posted by on Sep 3, 2011 in Business Development | Comments Off

What to Do When You Must Close Your Small Business

People close a small business for many reasons. Some do so for personal reasons such as wanting to retire or having a baby. Others are forced out of business due to a violation of the law. But the majority of businesses close for one simple but powerful reason; no sales.

It can be disheartening to have to close a business because you couldn’t interest customers in your product. In fact, it can make you feel like a failure. You’ll even think that if you had tried a little harder then maybe the business would be a smashing success instead of a phenomenal flop.

The first thing you need to do is realize that entrepreneurship is a tough road to walk which is why a lot of people stay in the safe lane of employment. Instead of beating yourself up about having to close a business, you should congratulate yourself for being brave enough to try to make your dreams a reality.

If you have come to the decision to close your business, here are three tips to help ensure a smooth transition.

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