10 Instant SMS Marketing Examples to Stay in Touch with Customers via Text
SMS Marketing Examples
- Welcome message. “Thanks for signing up for updates.”
- Sales and promos. “Take 20% off your order with code THANKYOU.”
- Event invitations. “Join us for a live webinar on 5/1 at 4 pm.”
- Status updates. “Valued client, we have updated our policies.”
- Lifestyle and community. “Everything’s going to be amazing.”
- Booking confirmations. “You’re booked! See you on 3/17/2020 at 3:00 pm.”
- Appointment reminders. “Your appointment is tomorrow, 3/17/2020, at 3:00 pm.”
- Billing reminders. “Your balance of $100 will be paid by card on 8/1/2020.”
- Security codes. “123456 is your verification code. It expires in 15 minutes.”
- Internal company updates. “Team, please be aware of building maintenance.”
If it’s important to get your message in front of customers, prospects and communities in real-time, then it’s important to use SMS marketing tools instead of or in addition to email, phone or social media.
SMS Marketing Example #1: Welcome message
SMS Marketing Example #2: Sales and promos
SMS Marketing Example #3: Event invitations
SMS Marketing Example #4: Status updates
SMS Marketing Example #5: Lifestyle and community
SMS Marketing Example #6: Booking confirmations
SMS Marketing Example #7: Appointment reminders
SMS Marketing Example #8: Billing reminders
SMS Marketing Example #9: Security code
SMS Marketing Example #10: Internal company updates
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Important Next Steps
A: You should only send SMS messages to people who have opted-in to receive them. Sending unsolicited text messages is a violation of the Telephone Consumer Protection Act (TCPA) and can result in penalties.
- Welcome message. “Thanks for signing up for updates.”
- Sales and promos. “Take 20% off your order with code THANKYOU.”
- Event invitations. “Join us for a live webinar on 5/1 at 4 pm.”
- Status updates. “Valued client, we have updated our policies.”
- Lifestyle and community. “Everything’s going to be amazing.”
- Booking confirmation. “You’re booked! See you on 3/17/2020 at 3:00 pm.”
- Appointment reminders. “Your appointment is tomorrow, 3/17/2020, at 3:00 pm.”
- Billing reminders. “Your balance of $100 will be paid by card on 8/1/2020.”
- Security codes. “123456 is your verification code. It expires in 15 minutes.”
- Internal company updates. “Team, please be aware of building maintenance.”
SMS Marketing Examples for Ecommerce
1. Opt-in SMS
When someone signs up to receive SMS marketing messages from you, they need to explicitly confirm this by replying to a text message from you. Note that you can only ask them to confirm their opt-in when they’ve already taken the action to sign up. You can’t send an opt-in text to a customer whose phone number you have without them having taken action to join your SMS list first.
Your opt-in message should contain clear instructions for how they can do that. If you plan to send abandoned cart messages (more on those below), your opt-in message should mention this as well.
Lastly, it’s good practice to explain how people can unsubscribe when they want to stop receiving marketing messages via SMS, and if you offered a sign-up incentive such as a discount, your opt-in SMS is a good place to mention that again.
ABC Carpet & Home sends a very informative opt-in message. It tells the subscriber how to confirm their subscription, mentions that they might receive cart reminders, and warns them that there might be a cost to receiving these marketing messages.
It also shares how subscribers can get support, how they can opt-out again, and where they can find ABC’s privacy policy. Last but not least, it includes a discount code as well as a link to the store, making it easy for the new subscriber to start shopping right away.
Some brands prefer to keep their opt-in message short and sweet. Anthropologie simply tells people how to confirm their subscription and mentions that cart reminders are some of the automated messages subscribers can expect to receive. Brands who follow this strategy will often provide more information in their welcome message.
2. Welcome SMS
Welcome text messages from different brands often look very similar as they’ll include required information about the rates that may apply for receiving the messages, message frequency, where to find the brand’s privacy policy, and which keywords to send to the brand’s number to get support or opt-out again.
While you still need to make sure to provide the subscriber with all the necessary information, your welcome message can stand out if you add something extra or use your typical brand voice instead of the standard phrasings provided by your SMS platform.
We saw above that Anthropologie sends a short and focused opt-in text message, which means they need to provide more information in their welcome message. This automated text message example contains all the standard elements such as how to opt-out and where to find the privacy policy.
Smart Furniture makes it extra clear to the subscriber who this message is from (“Welcome to Smart Furniture!). The brand provides the required welcome information and makes it easy for the new subscriber to start shopping by including a link that’ll automatically apply their discount code.
3. Promotional SMS
If you want to make sure your subscribers know about a promotion you’re running, SMS is the way to go. You can include anything from holiday sales to discounts on specific items in your promotional SMS messages. Just make sure to keep your send frequency in check.
Wanderer Bracelets lets its SMS subscribers join in its birthday celebrations by offering them a free swag bag if they buy for more than $45. It’s a clear and simple offer that’s easily communicated as a text message.
Who doesn’t want office trousers that fit like yoga pants? This text message by Dressbarn instantly makes the recipient think: “I want that!” and proceeds with a big discount on what turns out to be their best-selling pants. There’s a lot of great stuff in this short message: an enticing product description, a promotion, and some social proof (“best-selling”).
4. Flash sales SMS
Flash sales are a type of promotion but we think they deserve their own mention as SMS marketing campaigns work so well for them. If you’re communicating a one-day-only sale, you want people to see your message straight away, and not the next day (as may happen when you send an email).
10+ best SMS marketing software
1. Omnisend
Omnisend is an omnichannel marketing automation platform built for E-commerce. While not SMS marketing-exclusive, this robust software doesn’t skimp on this channel and offers a full SMS set.
With Omnisend, you’re able to send promotional SMS campaigns and automated workflows with different integrated channels. The software lets you mix channels and send your messages through customers’ preferred media. In this way, you can boost your overall campaign engagement and save on spending per message.
Pricing plans: users on Pro and Enterprise plans get free SMS credits equal to the price they pay for the pricing plan. If they’re on the Standard plan, the price for SMSes goes on top of the pricing plan. A text message costs .015/ SMS in the US.
2. SimpleTexting
Originally launched in 2010 to a variety of marketing services, SimpleTexting shifted gears to SMS marketing just one year later. Nowadays, the company powers thousands of customers from businesses, such as Starbucks, Cisco, Samsung, and Century 21.
In addition to allowing users to import a list of contacts like other SMS marketing providers, SimpleTexting also lets them use their own five-or six-digit shortcode from another software. It can also provide businesses with random or vanity dedicated shortcodes as well as affordable shared shortcodes.
SimpleTexting offers the most typical mass message marketing features, including autoresponders, text-to-win, text-to-vote, custom fields, scheduling, segmenting, polling, and analytics. Other features include the ability to sign up for text messages via a web form, automated birthday texts, self-cleaning lists that check for dead numbers, and more.
Moreover, SimpleTexting offers direct integrations with multiple third-party apps, including MailChimp, Slack, Salesforce, Twitter, and more. Users can choose from thousands of other integrations through Zapier or have their developers customize their own using SimpleTexting’s API.
3. ClickSend
With ClickSend, companies can send thousands of text messages from anywhere globally without downloading any proprietary software. The software lets users send bulk messages through their service provider or even through their email accounts.
Users are able to manage different digital marketing campaigns through a cloud-based app, switching from text, email, fax, and even non-SMS channels like Facebook and WhatsApp on the fly. While these options make ClickSend a much more robust service, it’s likely more suited for experienced marketers and developers.
ClickSend provides APIs to allow integrations to make its services compatible with third-party apps and programs. Some tasks such as general reminders, event management, and customer support, are made simply with cClickSend, making life a lot easier for many marketing agencies and businesses.
4. Salesmsg
The software has the most basic interface among services on this list. There are only 4 tabs on the sidebar, including Conversations, Contacts, Broadcasts, and Triggers. Most of its power comes from how you integrate it with other apps.
Once you sign up, you’re prompted to create a local number. This is the number that all your texts will appear to come from, and you’re able to assign a separate number for each team member. Besides, you can also enable call forwarding, so in case a customer calls your text number, they will get forwarded to your personal and business phone.
Best of all, Salesmsg lets users integrate its features with thousands of other apps using Zapier. That means more automation convenience for small businesses to manage their outreach.
5. Heymarket
Let’s say a customer texts your number asking whether a particular product is in stock. You get the notification while you are out and about. You can reply to the customer saying that you will have a staff member check, then, in the same chat, leave a private comment and assign the task to whoever by typing @[their name] and then explain what you need them to do. Your staff member will then get a notification and complete the task.
Not to be mistaken purely as a customer service app, Heymarket also lets businesses engage in SMS marketing campaigns as well. Users can send bulk messages and drip-feed content to ensure they’re reaching their customers about the latest campaigns.
Heymarket also integrates well with other social media and marketing apps, enabling you to extend your reach to dozens of other platforms, such as Facebook Messenger, Line, and WhatsApp. You can also make your teams’ lives easier by integrating Heymarket with other team-related apps like Slack and Microsoft Teams.
6. EZ Texting
Established in 2004, EZ Texting is arguably a leading SMS marketing software provider, which serves more than 160,000 customers, including Domino’s and Viking. This tool allows you to get all the contacts and send those contacts bulk SMS messages.
Sources:
https://mobilemonkey.com/blog/sms-marketing-examples
https://www.mailcharts.com/sms-marketing-examples
https://www.mageplaza.com/blog/best-sms-marketing-software.html